Sometimes I love to do really detailed work but I also love it when an art director is happy for me to go with a simple drawing as the solution. Looking from the objective outside I'm totally aware the idea/message the illustration is conveying is key and the length of time to produce it is irrelevant...but I do still have a small interior "voice" that sometimes says I should be working hard and long for my fee! It must be my Scottish work ethic :-)
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